For most people extreme snowstorms are life-threatening ordeals. I imagine WWE management felt differently on Monday night. The severe weather that hit the north-eastern United States caused the governor of Connecticut to announce a travel ban, effectively cancelling RAW. That effectively granted WWE a reprieve, something they were much in need of after the hostile evening they’d experienced at Royal Rumble the night before.
They made the most of the opportunity, doing some expert damage control on the standing of Rumble victor Roman Reigns. The show was constructed around five sit-down interview segments and a couple of announcements for Fast Lane. They were interspersed with links from Michael Cole, JBL and Booker T. It was a smart approach that made the most of what the company had at its disposal. If only that were true of their booking approach in general.
Slightly more questionably the decision was also made to air the two biggest matches from the previous night’s Rumble. That means that people tuning into RAW were treated to the triple threat WWE championship match and the Rumble itself for free. Monday saw WWE finally hit their goal of one million subscribers for the WWE Network so I’m sure they’re pleased with the decision to air those matches. The likelihood is that they convinced a number of people that the Network was worth a look. But it wasn’t the greatest idea with regard to customer satisfaction: everyone else had had to pay $9.99 for the event. Or £9.99 if in Britain. Or a staggering $54.99 to watch on regular pay-per-view. I’m sure refund requests have been sailing WWE’s way since Monday night.
The first of the interviews was with Seth Rollins. He told Michael Cole that he thought his Rumble performance spoke for itself. He felt he deserved to be in match and that he did everything he could to win and become champion. I agree with him. Rollins did deserve to be in the match and he made the most of the opportunity. He took the pinfall but that didn’t matter. ‘The Future’ left the show looking like he belonged at the top.
They made the most of the opportunity, doing some expert damage control on the standing of Rumble victor Roman Reigns. The show was constructed around five sit-down interview segments and a couple of announcements for Fast Lane. They were interspersed with links from Michael Cole, JBL and Booker T. It was a smart approach that made the most of what the company had at its disposal. If only that were true of their booking approach in general.
Slightly more questionably the decision was also made to air the two biggest matches from the previous night’s Rumble. That means that people tuning into RAW were treated to the triple threat WWE championship match and the Rumble itself for free. Monday saw WWE finally hit their goal of one million subscribers for the WWE Network so I’m sure they’re pleased with the decision to air those matches. The likelihood is that they convinced a number of people that the Network was worth a look. But it wasn’t the greatest idea with regard to customer satisfaction: everyone else had had to pay $9.99 for the event. Or £9.99 if in Britain. Or a staggering $54.99 to watch on regular pay-per-view. I’m sure refund requests have been sailing WWE’s way since Monday night.
The state of your briefcase, mate. |